Data needs system. And care.
Monetizing data first requires to master a process with a multitude of interconnected and dependent tasks. To master it throughout the entire chain, the only way ahead is to take full control over your data and “measure” it whenever and wherever possible with method and transparency. That’s what we help you with!
Tasks we take care of
Plan, configure and codify your marketing measures following a data-driven logic.
It is indeed the only way to obtain good quality data from the start thus securing reliable insights at the end and to empower automation at the same time.
Collect data from all sources and turn it into mapped datasets for your dedicated database.
The purpose is to make sure that your data is curated as a key strategic asset upon which you are able to generate tangible value now and in the future.
Check, monitor and fix your ads-platforms’ settings at technical and operative level.
Avoid considerable money and time wastes because of (inevitable) human mistakes and technical anomalies within your digital infrastructure.
Put data to work to get relevant analytical results and visualize them intelligibly
Provide straight forward information following the schedule you wish (things are live anyway) and with the level of detail you require to take your decisions and act accordingly.
The principles we follow
Our proprietary score system, thanks to algorithms that measure what’s relevant for each particular task and channel across the entire marketing chain, translates complexity into a single score (number), an information that empowers you to set priorities and strategies to the point and fast.
Simplify to control it.
With our method, we make sure that the complexity deriving from the multitude of metrics and dimensions across the various channels is simplified to deliver clear results, harmonized and made comparable across silos so that you can gain control over your KPIs without even noticing it!
Measure to improve it
If you cannot measure it, you cannot improve it. By providing you such a straight forward instrument to measure performance across all strongly interconnected process tasks over time, you will also be empowered to judge your own performance, those of your service providers, agencies, etc. and, of course, our own performance alike. Transparently, based on facts, not opinions. Hence to improve it!
The delivery we propose
We use the core version of our proprietary software as a service-platform to aggregate all relevant aspects of our work and your activities alike in one place, ensuring that all information you require is coherently managed and visualized to be used.
Gradually, the idea is that we customize the core version to make it your very own, consequently adapting our service to best fit your requirements going forward. A dynamic partnership to make things even more sustainable for you.